Both caged and wild birds deserve a life that is free from stress and disease. In the ideal world everyone would be aware of what constitutes considerate and humane treatment for birds, and we strive to educate people about the different requirements for different species.
For example, some people do not realise the commitment required for birds such as cockatoos, who can live for over 60 years and bond strongly to one person. And some farmers use inhumane methods to deal with birds such as Wedge-Tail Eagles, who they believe threaten their livelihood. Education is key for all bird and animal welfare issues.