RSPCA TASMANIAN PROFILE
RSPCA Tasmania is a non-Government, community based charity which depends on the donations and support from the public and volunteers. Its primary objectives are to prevent cruelty to animals in Tasmania, lobby to amend or enact new legislation for the protection of animals nationwide, educate the community with regard to the humane treatment of animals, and manage Tasmania’s three shelters for the care, treatment, maintenance and protection of animals.
As it receives very little Government funding, RSPCA Tasmania relies on donations and fund raising to support its services. These services and the development of enclosures and animal enrichment all ensure the proper animal care but cost millions of dollars every year to operate. You can help.
WHY PARTNER WITH RSPCA TASMANIA?
The RSPCA is Australia’s most known and trusted animal welfare charity with a high 95% Australian community awareness of the RSPCA.
• High Profile – The RSPCA is viewed by corporate partners as providing affirmation by association and as a trustworthy brand with broad and strong consumer appeal. RSPCA is Australia’s only national animal welfare organisation.
• Relevance – RSPCA has a strong relationship with Australian families with over 5 million households have at least one pet.
• Popularity – Around forty thousand people visit RSPCA Tasmania’s Animal Welfare Shelters each year and with over 3,800 participants in the Million Paws Walk in 2011, RSPCA is one of the most supported charities in Tasmania
• Experience – RSPCA Tasmania’s expertise includes all aspects of animal care, protection and management including companion animals, wildlife and livestock.
• Community Services – Connections with the Tasmanian community includes work of our shelters and our administration, inspectorate, clinic and education teams.
MILLION PAWS WALK
The Million Paws Walk is the RSPCA's Australian premier pet event. First started in 1994, in one given year there can be over 80,000 people and 45,000 pets hit the pavement to raise much needed funds. Held on the third Sunday of May each year there are over 80 walks around Australia.
In Tasmania, the 2011 Million Paws Walk raised just over $51,000 and was a successful event with over 3,800 participants walking throughout Tasmania. In this year’s 3 locations (Hobart, Devonport and Ulverstone) the walks will vary between 2km and 5km ending in a fund day out for the family in entertainment, displays, stalls, vet checks and a host of other activities. With a festival like atmosphere the day is not just for dog owners but for all animal lovers.
The event offers our sponsors the opportunities to not only promote their brands to pet owners and pet lovers but to a key market, Tasmanian families.
The Million Paws Walk website is the key component of promoting the event and obtaining registrations and is comprehensive and thorough. The website includes Walk locations, maps, sponsors pages, merchandise stores, volunteer information, frequently asked questions and responsible pet ownership information.
Promoting the Million Paws Walk is busy with television and community radio service announcements and website advertising. Promotion at the national level includes Woman’s Day, That’s Life, Australian Women’s Weekly and morning show television. With a large grass roots media campaign it promotes to the very people that attend the walks.
Increasing and effective promotion is conducted through social media advertising and with a large focus on getting participants registering online. RSPCA Tasmania’s online presence captures a large and active audience.
What makes the day so special is Tasmanians will declare their support, join in the pack and walk to raise vital funds for RSPCA Tasmania.
Date: Sunday 20 May 2012
Time: Registration from 10am
Locations: Hobart, Launceston and Ulverstone
FOR FURTHER INFORMATION
For more information about sponsoring the Million Paws Walk or partnering with the RSPCA please contact Joanna Meyer, our Fundraising Manager at the below details.
A: 553 Pass Road, Mornington TAS 7018
P: 03 6244 3033
M: 0407 863 853